Pressure based brake lights

Driving on the freeway the other day, at a safe distance for 65mph, I looked at the traffic on the other side for a moment and was startled when I looked back and the driver in front of me had jammed on the brakes and stopped MUCH faster than I anticipated. Again, I was far enough behind that I could still safely stop, but I was hoping that the car behind ME was paying attention and not driving too closely. That’s when I thought – why don’t brake …

Freeway overpass advertising

Many years ago, I was driving on the freeway and suddenly pictured a simple way for States to make money – without raising taxes! Selling ad space on overpasses. In today’s economic climate, governments need to stop taxing and start cutting – but if they MUST make more money, I don’t see any good reason why they can’t use some of the space that we all pay for as taxpayers, to help reduce the tax burden. There’s a huge number of “blank” freeway overpasses that are perfect canvases …

Mobile phone apps and security

People love their smartphones these days… and with good reason. They can be amazing tools for business and fun distractions from the mundane parts of life – like standing in line at the post office or waiting to be picked up from the airport. There’s a problem though. Those fun and handy apps can be setting you up for embarrassment, failure or good ol’ fashioned identity theft. If you saw the movie “Live Free or Die Hard”, you’ll recall the premise that one bad guy who sold software …

Social marketing and the small business…

It’s been a good five years since “social marketing” really took off in a big way. Big, no HUGE corporations use it in one way or another. It likely doesn’t help their bottom line, but Coca-Cola, Microsoft, NASA, General Electric and even Yahoo and Google use Facebook. So WHY don’t small businesses who actually NEED the help? The simple answer is: knowledge. Most (not all) small business owners are intelligent go-getters who want to succeed in their chosen area of commerce. Those in the retail sector should be …

Goodbye Internet Explorer

My first job at Microsoft was working on Internet Explorer 4. Prior to that I had done technical support at Spry for their "Internet In A Box" product (before CompuServe bought them). Back then I used a flavor of the Mosaic browser (as did most everyone) and was pretty happy. IE4 was a dramatic change – and I say that as someone who was an expert at the time. It was faster, had more features and was an amazing piece of software. Since 1996 I have tried all …

Disneyland Outdoor Movie Nights

Several years ago I put together a plan to play movies outdoors at Walt Disney’s Barn. It was a great success. People love coming out and watching movies in a large group, especially when it’s a Disney-related movie. Late last year I was talking to a friend who works at Disneyland and suggested that they do something similar. The Mickey and Friends Parking structure is a huge, multi-level parking lot with an open lot next to it call the Pinocchio lot. This is my proposed area to do …