Social marketing and the small business…

It’s been a good five years since “social marketing” really took off in a big way. Big, no HUGE corporations use it in one way or another. It likely doesn’t help their bottom line, but Coca-Cola, Microsoft, NASA, General Electric and even Yahoo and Google use Facebook. So WHY don’t small businesses who actually NEED the help? The simple answer is: knowledge. Most (not all) small business owners are intelligent go-getters who want to succeed in their chosen area of commerce. Those in the retail sector should be …

Goodbye Internet Explorer

My first job at Microsoft was working on Internet Explorer 4. Prior to that I had done technical support at Spry for their "Internet In A Box" product (before CompuServe bought them). Back then I used a flavor of the Mosaic browser (as did most everyone) and was pretty happy. IE4 was a dramatic change – and I say that as someone who was an expert at the time. It was faster, had more features and was an amazing piece of software. Since 1996 I have tried all …

Disneyland Outdoor Movie Nights

Several years ago I put together a plan to play movies outdoors at Walt Disney’s Barn. It was a great success. People love coming out and watching movies in a large group, especially when it’s a Disney-related movie. Late last year I was talking to a friend who works at Disneyland and suggested that they do something similar. The Mickey and Friends Parking structure is a huge, multi-level parking lot with an open lot next to it call the Pinocchio lot. This is my proposed area to do …

BEWARE – Domain Registry of America

One of the biggest scams perpetrated on American internet business users is the “Domain Registry of America”. This company sends out printed letters to anyone who is registered as a domain name owner, telling them that their domain name is about to expire. The problem is – this isn’t the company many people have registered the domain through. The ‘scam’ part of this is that most business users of the internet just aren’t tech-savvy enough to be able to spot a fraud like this, and they end up …