Category: Marketing

Limit orders for eCommerce?

Business / Customer Service / Marketing / Technology / Websites

In the stock market you can create ‘buy orders’ (also called “limit orders”) which allow a trader to set an automatic ‘rule’ to buy (or sell) a stock when it reaches a specific price. So why not have that feature on Amazon, JCPenny, Staples, Sony – or a 3rd party site that will do the buying for you? Imagine you want that SuperTooth Disco High Power Bluetooth Stereo Speaker, but you just aren’t willing to pay $103.81 for it… but you WOULD pay $85. Sure, you can shop …

Retail businesses and their websites…

Blogging / Business / Customer Service / Marketing / Technology / Websites

Over the years I’ve help a lot of small business owners get their web presence started. One of the biggest mistakes those business owners have been to setup a website with too much of a focus on “timely” content. When writing the content for a website, and more specifically a retail business, it’s important to write generically enough that your site doesn’t look old and outdated in a few months. Using phrases like “We’ve been a leader in water filtration and purification for the past 2 years” means …

Freeway overpass advertising

Automotive / Business / Marketing

Many years ago, I was driving on the freeway and suddenly pictured a simple way for States to make money – without raising taxes! Selling ad space on overpasses. In today’s economic climate, governments need to stop taxing and start cutting – but if they MUST make more money, I don’t see any good reason why they can’t use some of the space that we all pay for as taxpayers, to help reduce the tax burden. There’s a huge number of “blank” freeway overpasses that are perfect canvases …

Interactive Movies…

History / Marketing / Phones / Software / Technology

In the 1950s there were 3D movies, Smell-O-Vision theaters and CinemaScope. The fad of 3D movies has come back around in the past few years, but I suspect it will go away again. So, what’s a new fad that has yet to come around? How about interactive movies? That is, mobile-enabled films… Movie theaters are using ultra-high-end digital projectors more and more these days. Those projectors are connected to hard drives. Those hard drives are connected to the internet. That means it would be pretty easy to deliver …

Social marketing and the small business…

Blogging / Business / Customer Service / Distribution / Email / Marketing / Technology / Websites

It’s been a good five years since “social marketing” really took off in a big way. Big, no HUGE corporations use it in one way or another. It likely doesn’t help their bottom line, but Coca-Cola, Microsoft, NASA, General Electric and even Yahoo and Google use Facebook. So WHY don’t small businesses who actually NEED the help? The simple answer is: knowledge. Most (not all) small business owners are intelligent go-getters who want to succeed in their chosen area of commerce. Those in the retail sector should be …

Disneyland Christmas Train idea…

Marketing

As a former engineer on the Disneyland Railroad, it should be obvious that I love trains – small and large. I’m also a huge Disneyland and Walt Disney fan. I’ve talked about this idea for several years, but never wrote it down. The popularity of Disneyland’s “It’s a Small World Holiday” and “Haunted Mansion Holiday” has grown tremendously since they started, and guests sometimes come to the park just to see the make-overs of those attractions. “It’s a Small World Holiday” is such a draw that one of …

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