Retail businesses and their websites…

Over the years I’ve help a lot of small business owners get their web presence started. One of the biggest mistakes those business owners have been to setup a website with too much of a focus on “timely” content. When writing the content for a website, and more specifically a retail business, it’s important to write generically enough that your site doesn’t look old and outdated in a few months. Using phrases like “We’ve been a leader in water filtration and purification for the past 2 years” means …

Freeway overpass advertising

Many years ago, I was driving on the freeway and suddenly pictured a simple way for States to make money – without raising taxes! Selling ad space on overpasses. In today’s economic climate, governments need to stop taxing and start cutting – but if they MUST make more money, I don’t see any good reason why they can’t use some of the space that we all pay for as taxpayers, to help reduce the tax burden. There’s a huge number of “blank” freeway overpasses that are perfect canvases …

Interactive Movies…

In the 1950s there were 3D movies, Smell-O-Vision theaters and CinemaScope. The fad of 3D movies has come back around in the past few years, but I suspect it will go away again. So, what’s a new fad that has yet to come around? How about interactive movies? That is, mobile-enabled films… Movie theaters are using ultra-high-end digital projectors more and more these days. Those projectors are connected to hard drives. Those hard drives are connected to the internet. That means it would be pretty easy to deliver …

Social marketing and the small business…

It’s been a good five years since “social marketing” really took off in a big way. Big, no HUGE corporations use it in one way or another. It likely doesn’t help their bottom line, but Coca-Cola, Microsoft, NASA, General Electric and even Yahoo and Google use Facebook. So WHY don’t small businesses who actually NEED the help? The simple answer is: knowledge. Most (not all) small business owners are intelligent go-getters who want to succeed in their chosen area of commerce. Those in the retail sector should be …

Disneyland Christmas Train idea…

As a former engineer on the Disneyland Railroad, it should be obvious that I love trains – small and large. I’m also a huge Disneyland and Walt Disney fan. I’ve talked about this idea for several years, but never wrote it down. The popularity of Disneyland’s “It’s a Small World Holiday” and “Haunted Mansion Holiday” has grown tremendously since they started, and guests sometimes come to the park just to see the make-overs of those attractions. “It’s a Small World Holiday” is such a draw that one of …

Facebook feature idea: Check Ins

Facebook has done a good job of letting people “Check In” at businesses with Facebook Places. Aside from seeing if friends are at the same location or even nearby, it’s a great opportunity for businesses to connect with current or potential customers. There is one feature that’s missing though… allowing people to “Check In” to movies and TV shows. Currently, a person can only check in to a business that has an address or location. The GPS functionality in the phone keeps people from randomly checking in to …