Interactive Movies…

In the 1950s there were 3D movies, Smell-O-Vision theaters and CinemaScope. The fad of 3D movies has come back around in the past few years, but I suspect it will go away again. So, what’s a new fad that has yet to come around? How about interactive movies? That is, mobile-enabled films… Movie theaters are using ultra-high-end digital projectors more and more these days. Those projectors are connected to hard drives. Those hard drives are connected to the internet. That means it would be pretty easy to deliver …

Social marketing and the small business…

It’s been a good five years since “social marketing” really took off in a big way. Big, no HUGE corporations use it in one way or another. It likely doesn’t help their bottom line, but Coca-Cola, Microsoft, NASA, General Electric and even Yahoo and Google use Facebook. So WHY don’t small businesses who actually NEED the help? The simple answer is: knowledge. Most (not all) small business owners are intelligent go-getters who want to succeed in their chosen area of commerce. Those in the retail sector should be …

Disneyland Christmas Train idea…

As a former engineer on the Disneyland Railroad, it should be obvious that I love trains – small and large. I’m also a huge Disneyland and Walt Disney fan. I’ve talked about this idea for several years, but never wrote it down. The popularity of Disneyland’s “It’s a Small World Holiday” and “Haunted Mansion Holiday” has grown tremendously over the past 10+ years and guests sometimes come to the park just to see the make-overs of those attractions. “It’s a Small World Holiday” is such a draw that …

Facebook feature idea: Check Ins

Facebook has done a good job of letting people “Check In” at businesses with Facebook Places. Aside from seeing if friends are at the same location or even nearby, it’s a great opportunity for businesses to connect with current or potential customers. There is one feature that’s missing though… allowing people to “Check In” to movies and TV shows. Currently, a person can only check in to a business that has an address or location. The GPS functionality in the phone keeps people from randomly checking in to …

Disney on Facebook

Years ago when I worked at Bing.com, I got frustrated at Microsoft for not taking advantage of social marketing and not making it easy for their customers to find their products in the “social world”. Specifically, almost none of their product websites had social media icons that would allow consumers to find THE official pages for Microsoft’s various products. See my post titled “Zune on Facebook”. I see the same issue today with Disney. They have a TREMENDOUS following, with amazing potential for reaching out to fans (consumers, …

Groupon feature idea…

Hey Groupon – here’s a feature idea for you, if for some reason it isn’t already on your list… Create a “Watch list” for products. There’s already a “Follow” feature to follow specific companies to see what deals they have, but that excites me less than if I’m looking for a deal on a certain product in the future. Google Alerts lets me keep an eye out for words and phrases that I’m interested in, and sends me a message when that item gets indexed in their search …