Social marketing and the small business…

It’s been a good five years since “social marketing” really took off in a big way. Big, no HUGE corporations use it in one way or another. It likely doesn’t help their bottom line, but Coca-Cola, Microsoft, NASA, General Electric and even Yahoo and Google use Facebook. So WHY don’t small businesses who actually NEED the help? The simple answer is: knowledge. Most (not all) small business owners are intelligent go-getters who want to succeed in their chosen area of commerce. Those in the retail sector should be …

Finally – a REAL “Microsoft will donate $1 if you…” opportunity…

Wow… after all the years of getting those emails from friends (even ones who KNOW me) that says "Microsoft will donate $1 for each person that (fill in the blank) [forward this email] / [go to this website] / [add your name to this list]" – it’s actually TRUE. Click here to watch a 30-second ad, and Microsoft WILL donate $1 to "The Smith Family" – an Australian organization that helps disadvantaged kids get a great education. Microsoft will donate up to $100,000 to the organization, just by …