Retail businesses and their websites…

Over the years I’ve help a lot of small business owners get their web presence started. One of the biggest mistakes those business owners have been to setup a website with too much of a focus on “timely” content. When writing the content for a website, and more specifically a retail business, it’s important to write generically enough that your site doesn’t look old and outdated in a few months. Using phrases like “We’ve been a leader in water filtration and purification for the past 2 years” means …