Amazon Prime Failed “Guarantee”

I’d say that “most” people like Amazon. I certainly do. But that that “like” doesn’t extend forever. As usual, bad customer service is the point of this post. I’ve had Amazon Prime since 2009. And I order way too much stuff from Amazon. It’s become something that most Amazon Prime buyers tend to do… over-shop. One of the reasons people tend to over-shop, is the “free” delivery on many items. And with the advent of “FREE Same-Day Delivery” people are coming to rely on Amazon more and more. …

Social marketing and the small business…

It’s been a good five years since “social marketing” really took off in a big way. Big, no HUGE corporations use it in one way or another. It likely doesn’t help their bottom line, but Coca-Cola, Microsoft, NASA, General Electric and even Yahoo and Google use Facebook. So WHY don’t small businesses who actually NEED the help? The simple answer is: knowledge. Most (not all) small business owners are intelligent go-getters who want to succeed in their chosen area of commerce. Those in the retail sector should be …