Disney on Facebook

Years ago when I worked at Bing.com, I got frustrated at Microsoft for not taking advantage of social marketing and not making it easy for their customers to find their products in the “social world”. Specifically, almost none of their product websites had social media icons that would allow consumers to find THE official pages for Microsoft’s various products. See my post titled “Zune on Facebook”. I see the same issue today with Disney. They have a TREMENDOUS following, with amazing potential for reaching out to fans (consumers, …

Why doesn’t YouTube have a charge-for-play model?

I’ve been saying for quite a while that YouTube should have a “charge-for-play” model, where they get a cut of each transaction… just like PayPal or eBay or Amazon or any number of other companies… Yes, I know they are working on the advertising model, but it would be so easy for them to put together a package for content creators who want to SELL their videos to consumers. There are plenty of content creators out there who would LOVE to have a charge model via YouTube. No, …